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Vouge Eyewear introduces its Indian communication campaign

Keywords: Deepika Padukone  
Wed Jun 19 01:09:32 UTC 2013

June 18th 2013, Mumbai: The much sought after lifestyle destination, Tote On The Turf ,Mumbai was set up for the most exclusive and high fashion event in Mumbai yesterday night. The presentation of Vogue Eyewear?s first ever Indian communication campaign featuring Bollywood acclaimed actress Deepika Padukone.

The glamorous event was hosted by none other than the diva herself, who declared, Its a privilege being the face of Vogue Eyewear in India. The journey so far has been incredible. Vogue Eyewear is a perfect extension of my personality with its colorful and stylish models, both in optical and sunglasses. Vogue Eyewear enables me to have a complete different look depending on the situation: flirty, feminine, chic or even geeky smart like my various on screen characters?.

Inspired by the colorful theme of the 2013 Vogue Eyewear communication campaign, Tote on the Turf was the most fashionable place to be at. Throughout the night, guests enjoyed exclusive styleoriented and personalized experiences. The evening also featured the live sounds of the versatile singer Vasudha Sharma from ?Aasma? as she striked a chord with style.

Deepika showcased Vogue Eyewear?s latest range: an eclectic mix that is inspired by the trends seen on the runway and demonstrates how the brand is always at the forefront of fashion. The range consists of glamorous, colorful, and feminine frames that have a strong personality and a sophisticated charm, just like Deepika.

Mariavittoria Di Stasi, Global Brand Director - Vogue Eyewear, comments ?The PR launch of the new Vogue Eyewear?s Indian communication campaign featuring fabulous actress Deepika Padukone is the most dazzling, awaited and glamorous event in Mumbai. Deepika Padukone is the perfect testimonial for Vogue Eyewear in India: she is absolutely charming, sensual, and marvelous and in her everyday life she adores playing with colors and fashion, the essence of our brand. The fact that Deepika Padukone personally hosted and attended the launch event will definitely contribute in making it unforgettable.?

Deepika is widely recognized for her trendy on screen characters in films like Cocktail, Love Aaj Kal, Race 2 and Yeh Jawani Hai Deewani to name a few, firmly believes Eyewear to be a must have style accessory!

Please visit:
vogue-eyewear.com
facebook.com/Vogue.Eyewear
twitter.com/VogueEyewear

Luxottica Group S.p.A.
Luxottica Group is a leader in premium, luxury and sports eyewear with approximately 7,000 optical and sun retail stores in North America, Asia-Pacific, China, South Africa, Latin America and Europe, and a strong, well-balanced brand portfolio. House brands include Ray-Ban, the world?s
most famous sun eyewear brand, Oakley, Vogue Eyewear, Persol, Oliver Peoples, Alain Mikli, Arnette and REVO, while licensed brands include Giorgio Armani, Bvlgari, Burberry, Chanel, Coach, Dolce & Gabbana, Donna Karan, Polo Ralph Lauren, Prada, Starck Eyes, Tiffany and Versace. In addition to a global wholesale network involving 130 different countries, the Group manages leading retail chains in major markets, including LensCrafters, Pearle Vision and ILORI in North America, OPSM and Laubman & Pank in Asia-Pacific, LensCrafters in China, GMO in Latin America and Sunglass Hut worldwide. The Group's products are designed and manufactured at its six manufacturing plants in Italy, two wholly owned plants in the People?s Republic of China, one plant in Brazil and one plant in the United States devoted to the production of sports eyewear. In
2012, Luxottica Group posted net sales of more than ?7.0 billion. Additional information on the Group is available at www.luxottica.com


Safe Harbor Statement
Certain statements in this press release may constitute ?forward looking statements? as defined in the Private Securities Litigation Reform Act of 1995. Such statements involve risks, uncertainties and other factors that could cause actual results to differ materially from those which are anticipated. Such risks and uncertainties include, but are not limited to, the ability to manage the effects of the current uncertain international economic outlook, the ability to successfully acquire and integrate new businesses, the ability to predict future economic conditions and changes
to consumer preferences, the ability to successfully introduce and market new products, the ability to maintain an efficient distribution system, the ability to achieve and manage growth, the ability to negotiate and maintain favorable license agreements, the availability of correction alternatives to prescription eyeglasses, fluctuations in exchange rates, changes in local conditions, the ability to protect intellectual property, the ability to maintain relations with those hosting our stores, computer system problems, inventory-related risks, credit and insurance risks, changes to tax regimes as well as other political, economic and technological factors and other risks and uncertainties referred to in
Luxottica Group?s filings with the U.S. Securities and Exchange Commission. These forward looking statements are made as of the date hereof and Luxottica Group does not assume any obligation to update them.
 
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