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Ra.One Boxoffice report.

Keywords: Shahrukh Khan  
Sat Nov 05 03:28:54 UTC 2011

Ra.One failed to break the opening day box office collection of Bodyguard, but it did break the record for the highest single-day collection ever (it made Rs 25 crore on October 27).

With a box office collection of Rs 111 crore, Bodyguard tops the list, followed by Ra.One at Rs 103 crore, and in the third position is 3 Idiots at Rs 80 crore for the first week.

However, despite having a lower first week box office collection than Bodyguard and 3 Idiots, Ra.One can still beat the overall collection of Bodyguard which is currently at Rs 156 crore. It will be difficult to exceed the overall collection of 3 Idiots as the film has made more than Rs 300 crores at the box office.

Amod Mehra, a trade analyst, is convinced that the sub-distributors will fail to recover their investment. "If things go well, the producers (Shah Rukh Khan and Eros Entertainment) will at the most be able to break even, but the sub-distributors are 100 per cent going to lose money. There are no two ways about it. They will lose an estimated 30 to 40 per cent of their money."

He says that as far as the trade is concerned, the film has not worked. "The branding of Shah Rukh Khan has not worked either. The film will recover its money, but at the end of the day, I feel the film is a flop because if the distributors are not able to recover the money then it is a matter of concern."
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